Exhibitions can provide a major impetus to your business, generate new clients and open a whole new channel to showcase your products or services. Therefore to make exhibition a huge success, you will need to drive audiences to your exhibition stall and what better than social media platform can help your garner the audiences… Here’s the tips on how to make the most of your exhibition participation using social media marketing:
1. Tweet it up
Warm up your leads by tweeting up about the exhibition a couple of weeks before the event date. Start an interesting quiz pertaining to your business and give winners free registration to visit your stall. You may even offer freebies to the winners.
Also, maintain a register of all the people who visited your exhibition. Add them to your list and send them prior intimation for your next exhibition.
Keep your exhibition news and update trending by adding hashtag#. This will also help your prospects find you easily.
2. Create an event page on Facebook, LinkedIn and Event-brite:
Social media marketing platforms offer maximal mileage to the business. Therefore, it is imperative that you create a dedicated Facebook event page. Also, if it is a business exhibition, ideally you should put it up on LinkedIn as well. If the event needs to sell tickets, you can do so on Eventbrite. This will greatly improve your search engine rankings too.
Make sure you warm up the leads by posting important updates about the exhibition on these pages.
3. Blog:
Create a blog for free on Tumblr. It will take you less than 10 minutes to do so. Tumblr offers the advantage of voice mail messages. So, you can leave a voice mail message and it will automatically be transcribed to the blog. Next, you can send the link to your Twitter account and Facebook event page to multiply your fan following.
4. YouTube video:
Create a simple video and upload it on YouTube. The video doesn’t need to be fancy. A crisp, concise message about the exhibition and what the visitors can expect at the event would suffice. Don’t forget to share the video on Facebook, Instagram etc.
5. Press Release using Pitchengine:
Create a buzz about your exhibition and give it a professional edge by creating a press release. You can use Pitchengine for the same. The press release should be submitted to multiple sites. Don’t forget to send the URL to your lists.
6. Integrate your efforts:
Integrate all the social media platforms to get the most out of your campaign. Organize conference with tweet-up and get an insight into what your prospects are thinking.
7. Live Video Streaming:
You can create live video streaming of your exhibition with Tweetwally.
8. Whatsapp and SMS:
Send a reminder on whatsapp or SMS for the event.
9. Flick it on Flickr
Encourage your attendees to click pics of the exhibition. These can then be uploaded on Flickr. Set up an official gallery for the same.
10. Instagram
Post exhibition pics on Instagram
Don’t forget to create a buzz about your current exhibition. Post messages, pics, content on all the platforms. This will help you get more visitors in your next exhibition.