Building traffic to your website is a pretty simple task! You design a great-looking website, fill it with interesting and engaging content and display the competitive edge of your product and service. All this will definitely entice visitors to your website, but what next? Your visitors have to translate into immediate sales; if this ‘immediacy’ is missing then in almost all cases your visitors will postpone buying your product or service to the near future. And most often this ‘near future’ fades into oblivion for them.
How do you handle the traffic to your website, is a vital factor that will eventually determine the success of your online business. Your visitors have to translate into immediate sales. Following are some guidelines which will help you to do just that.
Do Not Go Overboard
The conversion rate of your visitors will determine the earnings from your online marketing company. However, it is necessary to ensure that you do not go overboard in your frenzy to obtain a higher conversion rate. Get into the right frame of mind and see that you do not over-sell your products or services. Include all the following essential dos in your website and see the results.
Include Great Content
An interesting and relevant content can do wonders to your website. However, choosing the right content and deciding its appropriate length is the key; the content type will depend on the likes of your audience. Get a feel of your audience and accordingly choose from podcasts, webinars and blog posts to be the form of your content. Also include videos which speak to your visitors as that goes a long way towards building your visitors’ trust. The visitors can understand how the product will serve them best and this instills a confidence in them about the use of the product for them.
Make for Easy Conversion
This is done through:
Irresistible Offer: Make the signing up process simple and easy for your visitors. Few things have to be kept in mind here. Make an offer that is just too difficult to resist for the readers. The offer should appeal, be important and relevant to them. Do not forget to set a time limit to it as that will help to create a sense of urgency.
Effective Calls-to-Action: Exciting and to-the-point CTA can entice the reader to click on to them. Specifically invite the reader to try out your free downloads or attract the visitor by ensuring that the CTA stands out clearly. Some other giveaways can be in the form of Ebook, audio files, worksheets etc.
Popups: Using the right type of Popups is an effective medium to increase your conversion rate. Scroll-triggered scroll boxes and exit intent overlays are two such types that can catch the attention of the visitor without being interfering or obstructive.
Opt-in Form: Presence of an opt-in-form on the front page also helps to enhance the conversion rate. The opt-in form should be appealing and enticing with a good enough punch- line that will make the visitors want to disclose their details.
Summarizing
The above pointers are just a few guidelines which will set you on the right path; if you strike the right formula for converting your website traffic then you will have good sales in no time.