While SEO can help your website get relevant visibility, Social Media Marketing allows you to expand your digital reach even further. So, why is social media marketing good for SEO? Social media marketing can positively increase your website authority with search engines like Google, which values websites that have a large high quality social media audience. Having a large active social media follower base signals search engine that you have an authoritative presence in the industry and your audience is aware of your brand.
Social media marketing is used as part of a well-rounded content marketing strategy. Publishing original and engaging content is the biggest part of SEO, and social media marketing can help you share that content with your relevant audience. As your unique gets shares all over the social stratosphere, more people from your potential target audience group will be exposed to your brand and proposition. This content will help drive traffic to your website and create a buzz around your brand. People use social media as a tool to discover new thoughts, concepts and solutions, so sharing relevant content on social media platforms is important for boosting your SEO efforts.
Now that we’ve established that social media marketing and SEO are quite a dynamic duo, we’re going to dive into the social media marketing tactics that work best for boosting SEO. Whether it’s driving brand awareness or buyer traffic to your e-store, the best places to post your blog are Facebook and Twitter. However, if you’re publishing content on fashion or cooking, Pinterest could be a great option. Most social media platforms are visually driven, so having a good image is essential. Search engines pick up the images they feel are most relevant to the search and show them in the “image search” results. Also, avoid making all your social media posts sound almost the same. Yes, you want to get traffic to your website from the search results of your relevant keywords, but if you give users an overload on one topic, they are less likely to pay attention to your future posts. Even search engines start ignoring your content if they feel that t is repetitive and does not offer anything unique for their users.
Now let’s talk about some factors that search engines look at while determining a website’s relevance and authority. They actively look at engagement factors and reactions on your shared social media content, such as Likes, Shares, Comments, Tweets etc. Which is why it’s extremely important to craft content rich engaging posts and tweets that will have a higher probability of generating engagement and response from users. Remember, always grow your followers through organic posting and paid promotion only – NEVER buy “fans” or “followers”, as these are, in all likely, fake and will not get you any engagement. A steady increase in genuine followers is interpreted by search engines as a good sign that more users are interacting and associating with your brand on social media. Search engines also track profiles for genuineness and will immediately start blocking pages where the detect a huge fake fan following.
To summarise the above, here 5 things you must do on your social media platforms to positively impact SEO on your website:
- Optimize your social media profile
- Create and publish high-quality unique and engaging content
- Add social sharing buttons to your website or e-commerce store
- Build out social media paid promotion campaigns
- Build genuine followers through organic and paid promotion