It has been well taken into consideration that 95% of the populace, take regard of oral health as the essence of overall health of a person.
Gone are the days when people used to use Charcoal powder to whiten their teeth. People are now more than willing to spend money on a dentist for their “million dollar smile”
At Webzsol, we help you drive more traffic on your website with increased ranking on search engine, thereby more clients for your dental practice.
We also help you out with Social Media Marketing and Content Marketing.
If you are running a dental practice, one of your major concern, is to bring more and more clients. How does this happen? How are you going to reach more prospects? Will you go from door to door? No, right? Search Engine Optimization, that’s how you pull clients in.
What does the data Speak?
• 90% of people use search engine to find local business.
• Most of the people reach out to the business in the first search on the first page.
If that’s the case, then does ranking your dental practice on search engine’s first page seems extremely important to you?
If yes, then how do you do it?
A prospective client is making a Google Search right now, he types in the keyword that indicate your business type. If you don’t rank for that particular keyword then you are already loosing the game.
To optimize your business for that particular keyword, is what we call SEO (Search Engine Optimization).
Let us look at the important things to consider for your Dental Practice.
Choosing the right Keyword
As you enter the Search engine race, you will have an understanding that why is it so important to be precise? Being precise here as in choosing the right keyword for your Dental Practice.
In order to know the right keyword, you can use keyword research tool provided by Google known as Keyword Explorer, which enables you to research your keyword.
Some possible keywords can be used:-
• Dentist in+ (location)
• Dental Treatment + (location)
• Dental Services +(Location
After navigating and researching tools like keyword explorer, you need to dropdown to specific keywords and optimize those keywords on your website structure:-
Title
URL
First paragraph
In the Content
Along with choosing a right keyword for you Dental Practice, there are several other SEO practices that are to be taken into consideration, such as:-
1. A Perfect Website structure with easy navigation
2. Understanding the user intent
3. Google my Business Listing
4. Other Yellow Pages Listing
5. Engaging and Valuable Content on the Site
6. Building Back-links
Social Media Marketing along with SEO
It is highly advisable to do the collective efforts on your dental practice. Working on SEO and leaving out the other aspects of Digital Marketing such as Social Media and Content Marketing is lazy man’s job.
Social Media helps SEO is a proven fact. The high quality content produced on social media is linked to site traffic, thereby increasing the reputation of your site.
As the reputation is increased, Google thus increases the ranking of your site on its search results.
Hence you cannot underestimate the power of Social Media for Brand building as well as for SEO.
Make sure to produce quality, informative, User generated content which will make a lasting impact on your audience’s life.
Google Analytics
Measure the impact of SEO on your website. Check the real time data. Analyse where the traffic is coming from, what is the bounce rate? Where do user spends most of his time on your website.
Employ that data into further efforts of SEO.
Conclusion
Having your dental practice show up for important keywords would help you gain more patients to your practice. However, it takes a lot of time and effort.
You can follow the strategies outlined in this guide to help you achieve those high rankings.
What next?
If this seems a tumultuous task to you, then contact us with further inquiry. We will help you with your Internet Marketing, thereby increasing the client base.