COVID-19 crisis is going to deliver dramatic impact on consumer mobility, search behavior, media using habits, budgets and supply chains structuring. The post is about ‘what the businesses need to counter down the Covid-19 challenges through ‘Real Time SMART SEO’.
Why You Should Focus More on SEO during Covid19 Period
It will take years for the economies to recover from the COVID-19 impact. It may be down time for the businesses but optimistic approach should be to use this period to make your business presence better noticeable. Search engine optimization (SEO) emerges as the vital part of Covid19 -recovery-growth strategy for businesses. COVID-19 crisis is going to deliver dramatic impact on consumer mobility, search behavior, media using habits, budgets and supply chains structuring. It is the best period to fine tune your SEO strategy for early bird benefits.
Growing Importance of SEO for Businesses amid Covid19 Crisis:
Significant drop in Organic Traffic:
Drop in traffic to most of the business websites triggered the alarm for the digital marketers. The drop was seen not only in organic traffic but also in paid traffic. Can you survive with drop in ranking, reduced traffic and less leads? To recover the loss of visibility in search results, you need intensive but well planned SEO efforts.
Conversion Rate Reduced for Most the Businesses after Corona Attack:
Getting more traffic and leads is one domain and improving the conversion rate is other domain of digital marketing strategy. You need the both to reach to your target audience and convince them for the reasons to trust your business. The leads conversion decline was noticed in most of the business sectors including construction, real estate, travel, transportation, retail, IT, finance, education and others. The conversion rate drop in the United States during the three weeks of COVID-19 epidemic was about 21%.
Change of Shopping Behavior during COVID-19 Epidemic:
According to a report published at ‘search engine journal’, 1 in 3 online shoppers indicated the change in their shopping behavior because of Corona virus. The popular marketing channel Google PPC has seen significant drop in budget of advertisers. Buyers’ are trusting more on organic search visibility. Instead of making purchases from the shopping malls or local markets, the majority of buyers (almost 47.2% of US internet users) are using online sources having arrangement for door stop supply.
So the traffic is coming down, leads are shrinking, conversion rate is dropping, consumer behavior is changing fast with new concerns. Now, you have two challenges:
- Retain the lost ground of visibility in organic results
- Emerge as the winner in search results
5 SEO Tips to challenge COVID-19 Impact:
- Create Knowledge Base Content to Build Trust:The numbers of surveys reveal a shift of loyal customers from their regular online shopping source. The major reason was that they realized the incapability of store to meet out their needs in tough times. Trust building should be the prime focus area for SEO strategy planning. Trust building becomes more important than ever before because more customers are less optimistic now that their favorite brads will follow the promises they made.”
- Build SEO Strategy Around E-A-T to Manage the Web Presence Proactively: Expertise, authority, and trustworthiness are the three elements of Google search ranking algorithm that will govern the SEO success with more power. The more trustworthy content will inspire more users to click and explore.
- Update Schema About Your Business:Updated schema about product availability will provide real-time information to consumers. Customers are more focused on product availability to be sure for getting the ordered items at the earliest; they trust the stores that promise to supply the required items promptly.
- Refresh My Business Page:Customers want their favorite brands to address their needs. Refresh your ‘My Business’ page to highlight what the changes you have incorporated to address the new concerns of your clients amid Covid19 crisis. Audience demographics, sentiment and content tone will play vital role in content quality and responsiveness.
- Audit Content & Campaign Strategy: Don’t make the marketing content and campaign tone-deaf for customers just for ranking. The potential buyers must experience the compassion and empathy in your PPC, SMO, SMM, SEO, ORM, CRM and other campaign.
During COVID-19 crisis, getting your business presence to higher position in Google SERP is more important than ever before. Trust is the most important element of marketing campaign in this challenging period. Webzsol, the leading SEO company in Mumbai, offers the low cost tailor-made SEO packages to help you counter down Covid19 challenge successfully.