India is a manufacturing hub of the world. India’s contribution as a manufacturing hub of the world is third only after China and the US. The manufacturing sector’s contribution is estimated at 17 per cent of India’s GDP in the financial year 2021-2022. 12 per cent of India’s population is employed in the manufacturing sector as per the latest reports available. Every person employed in the manufacturing sector in India creates three jobs in the service sector in India. The contribution of the manufacturing sector to India’s GDP in FY 2022 is estimated at 39.46 lakh crore Rupees. With a record like this, it is no wonder that manufacturers play a very important role in the Indian Economy.
Indian manufacturers can boost their sales and compete more effectively by making use of Digital Marketing strategies like Search Engine Optimisation. They can leverage the power of Search Engine Optimisation to attract new customers from India and overseas. Search Engine Optimisation can help them showcase their products to customers who are actively searching for suppliers on Google and other search engines. SEO can enable their company to stand out from the crowd and highlight itself among the competition. Customers will be able to identify, locate and communicate with them easily, at the time of searching for vendors, if their websites are Search Engine Optimised.
SEO is especially useful for manufacturers because the new generation of Purchase Managers are more likely to search for a vendor on the Internet than anywhere else. SEO is the easiest, most cost-effective and most reliable means of advertising your products to such purchase managers.
SEO strategy for manufacturers involves a careful selection of keywords and metadata that highlight their website and help to rank it on the first page of search engines. It involves the use of search engine optimised website design, quality backlinks, optimised site speed, mobile and tab compatibility, quality content, alluring landing pages etc. which help rank their site higher on Google and boost website traffic, leads and ultimately sales. Manufacturers must make use of SEO to develop a pipeline of leads because it is the preferred mode of marketing in current times. SEO is an integral part of any modern sales process and no manufacturer of products in India can afford to ignore it.
If you’re planning to expand your business online and want consistent, long-term results, our SEO experts are ready to help.
