Garments manufactured in India have strong domestic demand as well strong potential for exports. Indian garment manufacturers primarily compete with garment manufacturers from China, Vietnam, Bangladesh, Pakistan, Sri Lanka and Cambodia in the export market. Low costs of raw materials like cotton and synthetic yarns combined with the low cost of skilled labour and entrepreneurial and creative talent of Indians has made India a global hub for garment manufacturing.

Garment manufacturers have traditionally used personal and business relationships to source business. Also in recent years, registration with marketing databases and directories has been the primary source of advertising themselves. But with growing demand, and competition from domestic manufacturers in the domestic market, and neighbouring countries in the international market, Indian garment manufacturers must realise the importance and utility of having a digital presence. Indian garment manufacturers can make use of a sound SEO strategy for garment manufacturers to promote themselves domestically as well as in the international markets.