Craft Enterprises is a Mumbai-based company specialising in corporate gifting, business gifting and branded promotional merchandise. The company serves corporates, HR teams, marketing departments and procurement managers looking for reliable gifting partners for:
Corporate events
Employee appreciation
Client gifting
Promotional campaigns
Employee joining kits
The objective was to build a strong inbound lead channel from Google by ranking Craft Enterprises for high-intent corporate gifting searches in Mumbai.
About the Client
Webzsol’s SEO Strategy
Webzsol has been Gala’s SEO partner for over 20 years, making this one of the longest-running digital partnerships in the Indian B2B manufacturing space
High-intent keywordson Page 1
0+
Growth in organic traffic
0%
Core gifting keywords ranked
0+
Employee kit keywords added later
20-0
Challenge
The Challenge
In the corporate gifting industry, buyers rarely search for company names.
They search by:
Corporate gifting suppliers in Mumbai
Business gifting companies
Promotional gift suppliers
Branded merchandise vendors
Before structured SEO:
Craft Enterprises had limited online visibility for these buyer-driven keywords
Competitors were capturing search traffic
Enquiries were dependent mainly on referrals and offline sales
The company needed to be found at the moment corporate buyers were actively searching for gifting partners.
Success Stories
The Solution
Webzsol implemented a location-focused, intent-driven SEO strategy.
1. Core Keyword Dominance
We prioritised ranking for commercially valuable keywords, including:
Corporate gifting suppliers in Mumbai
Corporate gifting companies in Mumbai
Business gifting suppliers in Mumbai
Business gifting companies in Mumbai
Promotional corporate gifts suppliers in Mumbai
Branded promotional gifts suppliers
Corporate promotional gifts suppliers
These are high-intent keywords used by corporate buyers ready to engage.
2. SEO-Optimised Service Architecture
The website was structured so Google clearly understood: Craft Enterprises = Corporate & business gifting specialist in Mumbai
This included:
Optimised category and service pages
Strong local SEO signals
Internal linking focused on gifting services
3. Expansion into New Revenue Segments
After achieving strong rankings for core gifting terms, Craft Enterprises expanded into: Employee joining kits
Webzsol immediately created and optimised
SEO pages for this segment, resulting in:
20–25 additional first-page rankings for employee kit-related searches
This ensured SEO directly supported new business growth areas.
Result
The Result
Within one year:
40+ corporate gifting and promotional gift keywords were ranked on the first page
20–25 employee joining kit keywords were also brought to first-page positions
Overall organic traffic grew by 300%
Craft Enterprises became one of the most visible corporate gifting suppliers in Mumbai on Google
Today, when companies search for corporate gifts, business gifts, promotional merchandise or employee joining kits, Craft Enterprises consistently appears on Page 1, generating steady inbound enquiries.
This is SEO done as a business growth engine, not just a marketing activity.
SEO Journey
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