Simson Pharma is a leading Indian manufacturer and global exporter of pharmaceutical APIs, reference standards and impurity standards, catering to regulated markets including the US, Europe, Middle East and Asia.
Simson Pharma wanted to strengthen its international digital presence and generate consistent inbound enquiries from global pharmaceutical buyers.
Key challenges included low visibility for API product searches, limited rankings for CAS number queries, intense competition and product pages not aligned with search behaviour of scientists and procurement teams.
The company needed to be found at the moment corporate buyers were actively searching for gifting partners.
We implemented a pharma-specific SEO framework focused on product-led keyword mapping, CAS number optimisation, content restructuring, technical SEO improvements and authority building across relevant industry platforms.
Simson Pharma recorded strong organic growth purely through SEO efforts:
This growth translated into sustained inbound enquiries from international
pharmaceutical buyers and R&D; organisations.
Simson Pharma achieved top Google rankings for hundreds of high-intent pharmaceutical keywords, including API product names, generic molecule searches and CAS number-based queries.
The SEO program created a long-term digital asset for Simson Pharma by reducing dependency on paid advertising, improving brand visibility across global markets and positioning the company as a credible API supplier in organic search results.
If you’re planning to expand your business online and want consistent, long-term results, our SEO experts are ready to help.
