The Indian smartphone case retailer used Facebook and Instagram to launch a new range of products in its online store, boosting traffic to its website and increasing sales by 3X.
- 3X increase in sales
- 2X return on ad spend
- 35% of total revenue came from Facebook alone
- 40% decrease in re-targeting cost per click
Original design (Their Story)
DailyObjects is India’s largest seller of smartphone cases, with more than 7,000 options for over 105 phone models. It sets itself apart by working with avant-garde designers from around the world.
Getting the word out (Their Goal)
DailyObjects was launching a range of new products, including leather goods, tote bags and wall art on its e-commerce site. It wanted to let people know about its new offerings to increase online traffic and sales.
A customised approach (Their Solution)
Before the new product launch, DailyObjects wanted to learn a little more about its fan base. The company used Audience Insights to discover the gender, relationship status, age and interests of its most valuable customers, and used these insights to tailor its photo ads.
Combining that knowledge with Facebook tools, DailyObjects then used general interest and core targeting to find new customers and send them to the online store.
At the same time, the company retargeted carousel ads to those who had visited its website but hadn’t made a purchase. DailyObjects spent maximum budget retargeting ads to first-time visitors to the website, because past customer behaviour suggested that they were more likely to make a purchase within a week.
The carousel ads showed customers the products they had looked at on the site, as well as other products that might interest them, encouraging people to purchase more than one item.
DailyObjects also created colourful ad creative from images that people were posting to Instagram of their purchases with the hashtag #dailyobjects. This approach showed the products in real-world settings instead of a staged environment. The campaign ran in News Feed on both Facebook and Instagram.
Combining our own knowledge with Facebook’s re-targeting tools and Custom Audiences, we built a fully customised sales funnel, taking people from brand awareness to sales conversion, which helped us reduce our acquisition costs significantly.
– Shahnawaz Mansoori, Marketing Strategy Manager, DailyObjects
Source: https://www.facebook.com/business/success/dailyobjects