There are manifold of ways to make sure that your small business is running on the right track through LinkedIn for Small Business, the largest social network in the world for professionals. There are indeed a plethora of opportunities through which you can progress and extend your small business such as by generating leads, producing sales as well as by hiring top professionals which would expedite your business flow. Some of them are discussed here as under:
1. Making a LinkedIn Company Page: It is of utmost importance to have a Company Page for business which is available for free on LinkedIn. According to a survey done by Forbes, only a meagre 57% of companies have Company Page on LinkedIn for Small Business marketing while the rest are missing out from making their presence felt in a big way. It is so because in Company Pages you can have enhanced and more effective advertising, marketing and recruiting features and thereby promote your Linkedin business ads with greater impetus and on a much broader scale. There are multitudinous advantages of having a LinkedIn Company Page and it should definitely be utilized to maximum effect.
2. Promoting the Company Page: Immediately after creating a Company Page it should be well-announced and dispersed to your employees, clients and your personal network. It would enable you to have your initial group of followers who again would play a crucial role in promoting your Page on the network. Promoting your Company Page on other social networks is also a brilliant idea for bringing it to the notice of more and more people. The same can also be done quite effectively through email as well.
3. Post and Share Content Regularly: It is as simple as this, with content being the king and ruling the world of internet, the more content you post the better are the chances that you would reach your audience and in turn convert. It is an established fact and there for everyone to see that the Best-in-class LinkedIn Company Pages are very consistent and particular when it comes to posting fresh and unique content. Posting content on LinkedIn for Small Business establishes that your brand is an active one. However, it needs to be maintained that whatever content is posted it should be something that it is worth sharing. Moreover, if content containing links, images and “best-of” lists are posted there’s nothing like it as those posts are very much likely to fetch more engagement and amplification. To start with, posting once every week is par for the course. However, there are companies which posts even thrice or even more than that in a single day. You can definitely post whenever you have something worth of mentioning. There is also scope of further considering promoting a post on the event of it getting a very good engagement with LinkedIn Sponsored Content with the purpose of reaching a wider targeted audience.
4. Showcasing Thought Leadership: Thought leadership is crucial aspect in the sense that majority of the buyers judge it as a criteria to determine which are the companies they want to collect more and extra information about. Thought leadership content should provide a unique perspective on your product, industry or organization. Sharing insights regarding your company’s future and creating a conclusive guide on your products are two ways of demonstrating your expertise and positioning your company as a credible partner.
5. Identify your target audience: Although LinkedIn has more than 500 million users till date which might well make you feel that it is quite a tedious and uphill task to sort through, however; LinkedIn is there for you providing you with tools for identifying and targeting your actual audience base. It has been seen over the years that LinkedIn members do keep their profiles updated than users of other social media platforms which in turn makes it a lot easier for you to get to the right people who matters the most for your business. You can search for LinkedIn members by making use of the LinkedIn profile data depending upon education, experience, geographical location and connections as well. After you have got prospects from the search feature, visit their profiles which might well surface other additional qualified prospects.
6. Building an All-Star Team: LinkedIn assists a large section of job switchers make informed career decisions; LinkedIn is without a doubt a premiere recruiting network. It has been further seen that a huge portion of them have given company culture more importance than anything else and this can be well taken care of by enhancing the Company Page of your business with a LinkedIn for Small Business. By doing so, you make way for yourself of targeting audiences marked with a personalized approach into your company; it’s culture and also jobs. You pave the way for your company to attract relevant professionals as you get dedicated Life and Jobs tabs on your Company page. Barring creating Career Pages, you should encourage your existing employees to post about their experiences of how it feels like working for your company, how is the work atmosphere, etc. as this would definitely add your authenticity by a good margin.
So with LinkedIn for Small Business, you can surely set the ball for your small business rolling by effectively employing the above-mentioned strategies which would certainly help your small business grow and flourish when implemented successfully.