Today being the age of Facebook marketing strategies no business can afford to miss its customers online! The beauty and salon industry is no different and has to be vigorous on the online medium if it wants to survive and grow in their field of business.
The salon and beauty industry being totally customer centric, digital marketing helps it to reach a large number of its target audience in the shortest possible time. Today’s customer is more interested in salons which provide the facility of booking appointments online, connecting and communicating at any time of the day, virtual presentation of its services. These in fact become crucial factors in deciding whether he or she will be one of the regulars to your salon. It therefore, makes sense for the salons to device powerful digital marketing strategies to ride on this tech-avalanche and think of creative ways to incorporate digital experiences into the salon.
Facebook Marketing Strategies for Your Salon
Facebook is one mode of digital marketing strategies which can help the salon business to increase their clientele. Following are five tips on how it can be done.
- Develop Your Facebook Fan Page
Create your Facebook fan page which will give all details about your salon, the services offered, pricing menu, contact information etc. Give a glimpse of the service experience the clients can expect when they visit your salon. Your Facebook fan page is the virtual face of your business; so make the most of it.
- Promote Your Facebook Fan Page
Include your Facebook information on your business cards, receipts and other printed marketing materials. Do not forget to include your Facebook page details on any emails you may send to customers for updating them on salons special offers etc.
- Build Trust through Pictorial Effects
Compelling cover images on your Facebook fan page will help a great deal in attracting new clients. Prospects go to your Facebook page to see your latest work and images that showcase your salon’s services will reassure them about the quality offered. Before and after customer images, photos of your salon interiors or employees using their skill-sets while rendering services, quick tutorial videos etc are some photo ideas that can be shared on Facebook.
- Post on a Regular Basis
Post your likes, comments on the Facebook newsfeed. Share news from local sources and organizations on your Facebook fan page in addition to providing relevant information such as beauty tips, relaxation techniques, special offers, promotions etc. This will enable you to post content on a continuous basis. Run creative Timeline contests to engage with your clients and see the amount of comments, likes and shares you obtain.
- Make Effective Use of Facebook Ads
New targeting features and tools incorporated into Facebook Ads have made it one of the cost-effective forms of digital marketing. Location targeting helps the salon to make its target reach more specific and precise, expat targeting enables salons to reach target expats with a focused campaign and lead ads work magic for offer claims.
On a Final Note
Facebook marketing strategies has limitless opportunities to expand your salon business. Learn the strategy of putting forward the best foot of your business right from the time your clients visit it online to the time they walk in through your door.