Key takeaways of this important content:
- Rapid growth of the chemical industry in India, post-COVID-19.
- Enhancement and expansion of international business with seo services, Mumbai.
- Understanding technical seo of Mumbai digital marketers to activate online business.
- Hiring experienced Mumbai digital agencies offering best practices for Google search and ranking.
This blog is designed to help Indian chemical product manufacturers to understand how technical seo services will increase their customer base in the international market. Those who have plants and factories in and around Mumbai can trigger digital marketing and sales with online strategies.
Current status of Indian chemical industry
Automation in various industrial sectors in India have transformed business and growth levels of manufacturers. India has a mere 3% share in this market however after the outbreak of COVID-19 it is making a foray in the global map. Silently, the sub-continent has been a production hub for the last few decades. More than 80,000 chemical based products reach a worldwide clientele.
To know more about the next phase of growth in this sector, the following link is a great reading material.
https://smefutures.com/india-chemicals-2-the-countrys-chemical-industry-is-at-next-phase-of-growth/
This is a golden opportunity for manufacturers of dyes & pigments, bulk & commodity exporters and specialty chemical manufacturers to be visible in the international market. China has become very strict in adopting environmental practices and standard operating procedures, thus new companies find it hard to meet requirements. This has benefitted Indian manufacturers to become preferred partners and collaborators. It is now equally important for chemical product makers to switch over from traditional methods of exports to digital means. They need to augment their web presence and simultaneously adopt aggressive digital marketing techniques like search engine optimization to get business. The western region is dotted with many plants and factories in Maharashtra and Gujarat. They need to ramp up their website and get good ranking on search engines like Google. It is important to attract global attention to their capabilities of testing and manufacturing chemical-based products with international standards.
As the chemical industry embraces the new wave of business development, using digital methods to do business is of utmost importance. India is the 6th largest chemical producer globally. Being a capital intensive sector, it comprises product lines for Pharma, perfumery, petrochemicals, soaps and detergents, fertilizers, gases, paints, inks, varnishes and toiletries.
The following link offers a clear picture of growth from March 2020.
https://www.televisory.com/blogs/-/blogs/overview-of-chemicals-industry-in-india
How will seo services from Mumbai prove useful for manufacturers of bulk and commodities, organic pigments and dyes and specialty chemicals which are having a global demand? Specialty chemicals is turning out to be the sunrise industry in India which will fuel a part of the economy. As the world reduces dependency on China, Indian business owners tend to gain further.
Technical seo strategies
Exporters and companies connected to this sunrise sector will need to develop websites or refurbish existing ones that will showcase a range of product offerings. To get noticed on the global platform, adopting strategic and aggressive digital marketing techniques is compulsory.
For the chemical industry, technical seo is a critical aspect of digital marketing. It allows search engine bots to recognize a website and give appropriate ranking. However, best practices only get organic traffic and enquiries from prospective customers. Many B2B customers dealing as intermediaries for exports also require technical know-who to get business. Seo services in Mumbai offers a good opportunity to chemical manufacturers to take advantage of current trends of global demands for Indian products and commodities. Starting with a structured website, design and content marketing with emphasis on seo keyword search, professional digital marketers are hired.
To implement the best strategies for seo, Mumbai region’s marketers focus on:
- HTTPS version
- Optimizing the crawl index for search engine
- A mobile friendly website
- Using right seo keywords
- Ideal XML sitemap
- Data markup
- Speed of the loading pages
- Java Script
- Avoid 404 error pages
- Pagination
- Removal of duplicate and poor content
- HREFlang for international website
- AMP implementation
- SEO audit for existing websites and refurbishing them
Your benefits
- Become a digital wealth creator with the right mix of online campaigns with a trial period.
- Become a contributor to India’s growing chemical sector.
- Take advantage of the global conflicts of other countries with China.
- Scale your production capabilities and business opportunities through the digital medium.
- Prepare for further investments and expansion and become self-sufficient.
If you are in this blooming industry and require assistance to boost your revenues, growth rate in the international market, then opt for the right digital marketing agency. Tie up with the best seo Mumbai service provider to leverage global opportunities.
Websol, a leading digital marketing agency based in Mumbai is offering data-driven successful campaigns for high profile players in the chemical industry in the western region of India. Consult us for a well structured plan and become a part of the success story in 2021.