India’s Export Potential.
India is a leading exporter of Engineering goods, Petroleum products, Gems and Jewellery, Organic and Inorganic chemicals, Drugs and Pharmaceuticals, Electronic goods, Cotton yarn/fabrics/made-ups, Handloom products etc., Ready-made garments, Plastic, Iron and Steel, Machinery and mechanical appliances, Cereal, Aluminium, medical devices etc. Such exports have a global market and are especially popular in western countries. India has a cost advantage in supplying these products because of low labour cost, cheap electricity, raw materials etc. Also, we are technologically advanced enough to compete with other low-cost nations. We have vast natural resources. All these factors have helped Indian Exporters to compete in the international markets. China’s popularity as a major supplier to the world is on the decline because of differences with the west as well as domestic concerns within China. Hence the world is now looking at India as the next best source of commodities, goods and services.
Process of searching for an Exporter.
When a potential client is searching for a vendor from another country on Google, he would use keywords which include the name of the product or manufacturers of the product in India or Exporters of the product in India or about the description of the product or any other details with regards to the product. If an Indian exporter of this product has an SEO friendly website, his webpage will immediately pop up in front of the client on the Google search page. Thus, a lead will get generated for the exporter. Anyone and everyone who is searching for the product across the world will be able to see the exporter’s website when they are searching for his products or services. This will help the Indian Exporter to generate a funnel of leads.
Benefits of SEO for Indian Exporters.
Search Engine Optimisation can help Indian Exporters to showcase their goods and services to the world. It will help exporters to access more customers. International Customers and businesses cannot identify potential suppliers in other countries because of the geographical distance and lack of a cohesive system for data sharing. Such customers and businesses searching for vendors and suppliers from India, China, South Asia and South-East Asia will easily be able to identify Indian exporters who have optimised their websites for search engines and who have the potential to cater to a global clientele. It will help clients to discover potential suppliers from India through the medium of the internet.
Search Engine Optimisation helps suppliers target customers who are actively searching for a vendor. The SEO Companies can help the exporters from India to present themselves to customers while they are searching for information or products or services. Such customers are actively searching for suppliers or information related to the product, because of which the possibility of the deal happening quickly is very high. The cost of optimizing a website for SEO is a fraction of the cost of advertising in these countries.
Last Words.
There is an urgent need for Indian Exporters who do not have an Internet presence to launch their websites and make them search engine optimized. This will help them to stay ahead in the race and promote themselves to international customers. Also, exporters who have a website but have not engaged with any SEO company must seriously think about doing so if they want to compete successfully and stay relevant.
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