There was a time when advertising was a luxury and only a select few brands with the top dollar used to do it. But what used to be a luxury has now become a necessity.
If you spend the dollar, you will most likely acquire a customer. If you are a new company, with a vision and mission to render, you must spend your bucks on Google Adwords to get results and increase sales.
If you are a new business or an SME, whatever you earn from the revenue, your primary aim should be growing your business. It can be done organically through SEO, which as you know from your digital marketing manager, is a long-term organic marketing strategy. Although Content with quality has always been the king, Google Adwords is the way to go if you want the results right now. Like now!
So let’s dive straight into it. We will learn what is Google Adwords, how it works, and what are the benefits.
What is Google Adwords? Or is it Google Ads?
Both are the same!
Google Ads, formerly known as Google Adwords is a bid-based online advertising platform, where business and online advertisers pay per click on an ad. Google ads are comprised of several formats such as text format search engine ads, video ads, banner ads, YouTube ads, and other display options. As Google Ads appear across Google search results and partner websites, it is an effective way by which you can drive traffic to your website and increase your outreach for the products and services you offer.
Online Advertising is a vast landscape where Google, Social media giants, Apple, Bing, and countless other drivers are sitting in the front seat to drive your revenue forward.
Google AdWords accounts for up to 28% of all ad revenue amidst this race.
If you question the reliability of Google AdWords, then you must understand that there are billions of searches on a single day and advertisers are spending billions on Google ads to sell their services. Amongst them, so are your competitors who are selling the same goods and services as yours. Don’t you want to compete with them in the best manner possible? Opting out of Google AdWords is like sitting in the back seat of a car while giving up control to someone else.
How Does Google Adwords Function?
Have you heard the term “Bidding Wars”? Yes, that’s where Google Adwords harnesses its power.
Your writer writes an Ad, you place a bid, and then you wait, eagerly. Until the sales roll in.
Is it that simple? you may ask. Well, technically, it is.
What are the three main pillars of Google Adwords?
- It’s the user. Searcher of the products and services. The one who inquires on a browser like Google.
- There’s an advertiser. The who answers the user’s query and targets them to sell the products and services they are looking for.
- Another is the Google Ads Platform Itself. Facilitator.
One who solves the problem by being a mediator. Charges the advertise. And helps the user to make his life easy.
So, to make things easy, Google Ads works on a pay-per-action model. An advertiser only pays when a user (searcher) takes some action on the ad. Or for a better word, if there is a movement on the ad, i.e. click, impression, traffic to the website through the ad, or sales, that’s when an advertiser pays.
You might ask, how does Google decide on how much to pay for a single click? Well, here’s where the bidding war comes into the picture.
The price changes are often based on multiple factors but here are three bidding models:
- Cost Per Click (CPC)- You pay when the user clicks on the ad.
- Cost Per Engagement (CPE)- You pay when a user engages with your ad. Signups.
- Cost Per Impression (CPM) – You pay per 1000 ad impressions.
Why should Google Ads be an integral part of my Marketing Campaign?
1. Maximise Reach
With over 5.8 billion daily searches on Google, there are a lot of searches by the way. You have a lot to harness from this wind. Thus by leveraging Google AdWords, you can tap into a vast base of users who are looking for services that you are providing. With a quirky and witty ad, you can target this user based on their behavior, and put your business in front of them.
2. Smart Targeting Options
Imagine a fisherman with a wide rope and fishing net, and hoping to get the fish of different sizes before evening. That’s what advertising was like before Google came along and changed the game and how it’s played. One of the smart characteristics of Google Adwords is that it can help you with precise targeting methods to narrow down your audience base and bring out a more authentic audience based on their demography, interest, location, and more with keyword-driven specifications. Your ads are targeted to the right people at the right time when they are eagerly looking for your service. This increases the chance of conversion and ROI.
3. Optimization
Imagine sticking a billboard, a huge hoarding on a highway. Or imagine paying for a television ad. What you are doing is just letting fate do the work of advertising. Millions of people passing through the billboard might not even be looking for the product or service you are offering. And television ads are a nuisance for the people watching their favorite movies and serials. Do you have any data to back your television ads and billboards to optimize or even iterate your marketing campaign?
But in an advertising landscape, you get data-driven insights to stay ahead of the bell curve. The tools and kits available with Google Adwords will enable you to measure and optimize your campaign performance. Tracking the campaign will enable you to understand what works best and what doesn’t. With a lot of data, you can make changes in your ads and improve its performance.
4. Conversions with different ad formats
As an advertiser, you are at an advantage here. You can experiment with different kinds of ad formats available in Google Ad’s arsenal such as:
- Text Ads
- Display Ads
- Video Ads
- App Ads
- Performance Max
- Shopping Ads
- Smart Campaigns and Google Ads Retargeting
With these ads, you can tailor your message to different audiences on different platforms.
Now at the end of the day, The only thing that matters is conversion. That includes signups, leads, downloads, clicks, and more. Google AdWords facilitates you with its powerful platform to drive conversion and achieve desired results in less amount of time compared to other advertising platforms.
Start Your Google Ad Campaign
We are living in a fast-paced and competitive environment. Our World has never been this competitive. To stay relevant and thrive, harnessing new technologies is the best path one can follow. We can not deny that Google ads don’t work, given the amount of data we have and looking at our peers who are already taking advantage of this platform. Google Adwords must be part of your overall paid marketing campaign.
Reach out to us to help you create a strategy for a successful Google Ad campaign that drives clicks and converts leads.
You need to embrace the power of Google Adwords and let our team at Webzsol unlock a successful lead-generation campaign. You are in no way at the luxury of missing out on the opportunity to tap into your target audience and maximize ROI. Let’s take this discussion over a call. Schedule your Consultation Call Today!
Leave a Reply