Every year, a maze of posts is unleashed on LinkedIn and Google that starts with “Trends to follow in Digital Marketing”.
Well, there’s nothing wrong with trends, but they are not timeless, as we know.
The word trendy signifies ideas and things that are fleeting and can change over time.
But with our experience in this field, we know that few concepts will ever be timeless, no matter how many trends come and go. Strategies may change, but the crux of digital marketing will prevail.
So, now that we have hooked you with the headline, let’s dive deep into the trends that we believe are going to be ever-constant for the years to come.
1. The Rise of AI was not an event. (It is a process, and will be everywhere)
We all know that AI has seeped into the landscape of digital marketing and has completely transformed the paradigm.
Although we believe that the launch of ChatGPT, and other AI tools was not an event, but the beginning of something that will continue to evolve and improve as more and more people make use of it.
In 2024, we will see thousands of AI tools battle for market dominance.
ChatGPT only brought this new and exciting technology to spotlight and accelerate the process of emerging AI.
AI will be more efficient and personalized. From predicting consumer buying patterns to automated responses, it will serve customers and businesses who leverage it.
2. Video Content Supremacy
Well, we know that now in 2024, social media marketing is hardly a trend but a necessity for survival. But do you know what will be triumphant in all this maze?
Yes, it’s video content.
Humans are visual animals. Not everyone likes to read. And with our attention span diminishing with growing concern, videos, especially short videos will rule the markets.
If you want a powerhouse that will draw visitors to your website and generate sales, then leverage the power of video marketing.
With emerging AI, AI video will also be a new trend. AI-written content will help you create personalized and engaging videos, marketing them via social media.
3. The evolving landscape of SEO
SEO is as old as old as the internet.
Okay Okay, we know it’s a hyperbole. But you know what we mean, right?
AI tools will have a profound impact on SEO techniques. As it’s easier than ever before to make content, market it, and consume it, leads to content saturation and identical content.
Evolved SEO will generate results with generative search. It answers questions, rather than leading you to a landing page. It’s crisp, informative, and sometimes magical.
In the coming years, generative SEO will play a major role in finding their way to your business or services.
4. Personalization and Interactive Content
Your customers don’t like you.
What do we mean by that?
“43% of B2B customers prefer to not interact with a sales rep at all before making a buying decision”
Create an experience that is interactive and customized to make a great impression.
Interactive content like quizzes, polls, and games is becoming more popular. Your audience will get a much more personalized experience and value unique to them
Conclusion
Embrace these ever-lasting trends in your digital marketing arsenal of 2024.
Apply these trends, and track your performance. If you still don’t have sustainable results, then it would be wise to consult our experts.
We will help you find loopholes in your strategy and deliver the benefits and results you’re looking for.
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