In today’s world of digital marketing, every business owner yearns to have a great website as he feels that a strong online presence will guarantee him success. While designing a website, there are two options available to him, hosting a template website design or obtaining a customized solution for his website. Each of the options has its own pros and cons and it is necessary for the business-owner to pick the one which suits his needs the best.
Pros and Cons of a Custom Designed Website
The website will be built and designed to suit the specific requirements of the business. Services of a web designing expert will have to be roped in for the purpose. All factors such as search engine optimization, data analysis, social media integration and many more will be incorporated by him. Testing to ensure its workability on all browsers will be done. The website will revolve around your brand and have a good content management system in place.However, the major disadvantage here is the cost factor; custom designed website is more expensive than the template website design.
Pros and Cons of a Template Website Design
Template websites are based on an already existing layout and provide the basic functionalities. Customization is available to a very limited extent provided it can be adapted within the specifics of the chosen structure.Cost effectiveness can be said to be the sole advantage of template websites but this is outweighed by a series of limitations. Digressing from the core activities of business to set them up, lack of uniqueness, absence of an impactful user experience,non-availability of a support system are just to name a few of them.
How to Decide the Best Fit?
There are five major factors that will determine the choice between a template website design and a custom website design. They are as follows:
- Budget
- Brand
- User-experience
- Timeline
- Scalability
A website design is the face of every business and a determining factor in deciding your business’ ROI and conversion rate. Template websites cost less to be built and can be designed in a very short span of time. Having said this, template websites offer no further advantages.
Custom websites are designed with a focus on your business brand and help to establish an emotional connect with your target audience. They help businesses to garner greater profits due to the several cutting edge advantages offered by them.
Custom websites are totally customizable and expandable to take care of future growth and expansion of your business.With an inbuilt SEO support and being responsive across all devices they lend the ‘must-visit’ tag to every business website. If you want to give the best user experience to your visitors then custom websites are what you need to opt for.
Summarizing
The question of deciding the choice between a template website design and a custom website design can be quite confusing for any business. Template websites are a good alternative for an individual wishing to design a website as a hobby as it can be set up quickly for a lesser cost but it is not so useful from a business point of view.If your focus is to establish a strong brand identity of your business and have an impactful online presence then custom website is the right choice for you.