Use of relevant keywords on your website drives targeted traffic to your site free of cost and hence they become an item of vital importance for any online business. Use of right set of keywords at right places enable businesses to skyrocket their online sales in no time. But, what constitutes ‘relevant keywords’?
Understanding User Intent- Key to Developing Relevant Keywords
Relevant keywords in a website are those that help a marketer to reach the maximum targeted audience who are more likely to become his customers. They help to feature your website in top page rankings in the hundreds and thousands of searches that are done on the search engines every day. Now the question arises, as to how do you get down to listing these keywords? You can’t think of them out of nowhere. For this, sensing your user intent is essential. This intuition can be obtained only by understanding your customer or user.Therefore, relevance is user dependant and begins with knowing.
Normally, user intent is reflected in the search query that is being typed by the user. Search queries can be categorized into three groups:
- Doing something
- Knowing about something
- Going some place
The user may indulge in commercial queries which is included in the first group; informational queries which is included in the second group and the third mean the navigational queries. Once you understand what your users want, developing relevant keywords becomes easy.
Finding the Relevant Keywords
Equipped with knowledge of the user intent get around to creating your own list of keywords that would be typed into the search engine queries by your potential customers. Synonyms and most often occurring misspellings should also be included in the list. Your current customers can be asked how they met your business on the internet so that you get an idea of the actual keywords that were typed earlier.
Next is to analyse the organic results page after searching on search engines for the keywords in your list. If several search advertisements show up along the right hand side and the top of the organic results then it indicates that the searched term is a high value keyword. Too many search ads showing up above the organic results indicate that the searched term is highly lucrative and more prone to getting direct conversions.
Further, zero on to your competitors by using the same search terms and analyse their websites. Take note of the top few keywords by volume or those appearing in the website text and title. You can use Google’s Keyword Suggestion tool which will indicate the number of monthly searches generated by your keywords and also give the probable competition level for the keywords. Accordingly you can go on to refine your list of keywords if needed.
Use the right keywords at the right places and then see the innumerable visits paid to your site by your targeted customers!
Summarizing
Investing some time and thought into developing target keywords or relevant keywords is going to be hugely rewarding to your business. With a little imagination from your side and help of several online tools you can definitely come up with the right keywords that can be placed at the right places.
And lo, you are on your way to getting the best directed traffic to your website.