The crux of any marketing strategy is generating maximum consumer interest. So, if an online business is capable of attracting and engaging visitors such that they get converted into sales then it is said to have achieved a great success on the Web. How does this happen? The answer to this does not lie in any black magic formula. Success cannot be achieved overnight; it is obtained by dint of hard work and devoting great times to it.
Today, every consumer turns to the internet for satisfying his needs in daily life. The exploding internet traffic of today has created infinite opportunities for every online business. Any web based business which aims for a sustainable business growth needs to focus on two major factors:
· Increasing visibility on search engines through SEO
· Building a connect with customers through Social Media
Investing in SEO to Enhance Your Company’s Online Visibility
An increased online visibility means higher rankings on search results and the likelihood of more traffic to your website. SEO can help you in this context in a big way. Following are some factors that enhance the SEO potential of a website.
- Keywords: Using effective keywords and Meta tags within the web content. Search for effective keywords can be done with the help of Google’s Keyword Suggestion Tool.
- Load Speed: A website taking longer than 3 seconds to load will dampen the chances of visitors revisiting your website.
- Mobile-friendly: Easy navigability on mobile devices is a must for obtaining enhanced traffic.
- Link Building: Enhance the trustworthiness of your site by building reliable back links.
- Engaging Content: Content rules over all web marketing strategies and hence, get a great content written for your website
Build a Connect with Customers thru Social Media
Social media platforms are an excellent way of increasing your online presence as these forms help drive targeted traffic to your website besides improving your brand awareness.
Actively listening and engaging with your users will help you to collect important customer data which in turn will enable you to take better decisions for your business. Content can be shared with the users in the shortest possible time. This will help you to provide timely customer service and build your reputation.
Patience- A Much Needed Attribute
Search Engine Optimization is built over long periods and the results take even months to be seen. It is not a ‘one-time’ marketing strategy; it is an ongoing process. But once the results start appearing, your investment will pay off in hardly any time. The story of the Chinese Bamboo Tree is a great example that prove ‘sweet are the fruits of patience and perseverance’. The Chinese bamboo tree shows no sign of growth for the first four years but in the fifth year, it shoots up like a miracle up to 80 feet in a matter of six weeks. The tree was developing a robust foundation below the ground that helped it to sustain life as it flourished above the ground. Likewise, you need to hold patience and not give up your efforts on SEO and use of social media for the promotion and sustenance of your business.