- 70% increase in website traffic within one month of using carousel ads
- 45% increase in sales within one month of using carousel ads
- 50% higher conversion rate using Facebook Ads
Modern and modest (Their Story)
Started by a brother and sister duo from Malaysia, Zawara is an ecommerce destination that specialises in modest and modern clothing for Muslim women. It introduces new styles each week and uses augmented reality technology to offer people a virtual fitting room experience.
Staying ahead (Their Goal)
As an online business, the company wanted to drive traffic to Zawara.com and raise awareness in Malaysia’s competitive retail landscape. It aimed to reach the right people online and achieve a measurable return on ad spend.
A conversion engine (Their Solution)
Zawara posts up to 3 times a day on its Facebook Page, sharing content aimed at fashion lovers, such as behind-the-scenes videos, product imagery, fashion tips and sneak peeks of new launches. It sees Facebook as an opportunity to develop relationships that go beyond the transactional. The company achieves its highest engagement with customers when it posts advice on how to style the clothes it sells.
The company uses both Instagram and Facebook Ads to drive awareness and, most importantly, online conversions. The fashion world moves fast, so Zawara refreshes its creative weekly as it launches new lines.
The retailer uses video ads to showcase its products, drive people to its offline stores, raise general brand awareness and demonstrate its virtual fitting room technology.
The company uses interest and demographic targeting (focusing on 18- to 38-year-old women) to reach the right people.
– Kamarul Karim, CEO, Zawara.com
Source: https://www.facebook.com/business/success/zawara