Do you want to up the client numbers of your salon?
Do you want to take your Hair & Beauty Salon Business to the next level?
How do you get new business, enhance your customer base and grow your salon?
Leverage the power of networking through social media and see how you scale your salon business to new heights! The networking helps you to reach out and target your ideal client in huge numbers. And numbers count a great deal. So now, which social media platform to use for the purpose?
LinkedIn-One Option that will Increase Your Hair & Beauty Salon Busines
As such there are several options available with respect to the choice of the social media platform, however; here we will talk as to how LinkedIn can help you in increasing your business. LinkedIn enables you to build a formidable professional network that can lead to strategic and profitable alliances. With a huge list of business owners, c-level executives and professionals using it, LinkedIn offers an un-gated access to your target clients. It empowers you with tools to locate, link and then develop a relationship with them. This goes a long way in enhancing the efficacy of your sales efforts. If you have an optimum LinkedIn profile and a lead generation plan in place, you can start filling in your sales channel with your ideal clients in the shortest time possible.
Who is Your Ideal Client & How to Identify Him or Her?
Your ideal client is someone who is a:
- Regular visitor to your salon
- Loves the services you offer
- Ready to spend money on your treatments
- Refers you to friends and family
Hence, targeting the ideal client is always profitable.
During this process you have to consider certain factors that will determine the type and kind of your ideal client and they are:
- Locality
- Gender
- Style
- Socio-economic status
Most of the clients flocking a salon will be from areas in and around the salon. The beauty salon business will therefore have to determine their pricing structure and range of beauty salon services depending upon the job status of the inhabitants and their socio-economic levels if they want to impact their sales. Whether the locality is a rural setting or a big city environment will also be a determining factor for the type of clients frequenting your salon. Gender-wise, women are considered to be bigger spenders on beauty treatments, so targeting women will be more profitable. However, in some cases focusing on appearance conscious men too gives you a cutting edge advantage. The techniques used and style variety offered by your salon will likewise define who your ideal clients will be.
Now that you are more aware of your ideal client you can look for them on LinkedIn through the ‘Search’ or the ‘Filter by People’ options. The first mode helps if you want to do a generic search and if you want to be specific and obtain a targeted contact list to connect with then you can use the ‘Filter by People’ option. Once you have obtained the list of contacts you can view their profiles and start connecting.
Leveraging the Power of LinkedIn For Networking
Today, the manner of doing business has changed considerably. People nowadays look at the business owner’s profile before moving on to his company and its product. The search result of the business owner’s name throws up his LinkedIn profile first before the website of his company. So, having a good LinkedIn profile is extremely important if you are going to climb the rungs of business success through LinkedIn.
Once, your profile is done start using the LinkedIn Publishing platform to post good and relevant content. Content should help your clients to solve most of their beauty and appearance related problems. Posting good content will ensure more likes, more comments and there can be more sharing; sometimes making the content go viral. Securing greater exposure can bring in more clients.
For example, you want to sell anti-aging beauty salon services offered at your salon. One of the target audiences will be middle aged working women who want to look and stay young. Through LinkedIn’s amazing internal search engine data you can get access to your target pool. Reaching out to them and making it clear how you specialize in making them look young is one way of getting new clients. Once, you have established trust with them through the effectiveness of your treatment you can earn a greater share of their time and interest by sharing free content, tips on how to continue staying and looking young etc.
However, for this content to be read, the headline has to be catchy and very relevant. Your headline should contain the name of your target audience; services offered by you and how it helps them to attain the benefit they want. For example, in the above case the headline could be ‘5 Anti-Aging treatment Tips for Working Women to Stay Young’.
Specific Tips for Salon and Beauty Business Owners
Salon and beauty owners are always short of time and therefore they need to make their business grow by leveraging the advantage of a potent tool like LinkedIn. LinkedIn will enable them to build a powerful network and share their knowledge without the need to be physical present at all networking events. Following tips will let them know how-
Sharing curated or original content
Industry articles, blog posts can be easily shared as a content-rich newsfeed is the demand of the day. You can add to your network’s newsfeed by sharing curated industry information and trends that you may have viewed online.
Sharing visual content
Share pictures of your salon, customers undergoing beauty treatments, before and after snaps of customers through LinkedIn’s visual content options. Anything that will depict the service quality offered by you can be shared.
Engaging with your network
It is an unwritten rule that you need to engage with your network on a regular basis if you want to achieve success on LinkedIn. Go through your newsfeed for a while and comment on, like or share content posted on your network. If you are viewed as a reliable source of information then your followers or subscribers will consistently share your content.
Growing your network
You can easily search for potential investors or partners or employees through your LinkedIn network. You can communicate with a personal message or by getting introduced through shared connections.
Posting news related to your salon
Do not forget to post important events relating to your salon on LinkedIn. These could be addition of a new service, providing upgrades to an existing service, opening new locations, hosting a beauty event, client testimonials and so on.
Tap the power of the ‘Selfie’ Trend
Make the most of the ‘selfie’ craze and let your clients do the talking for your business. You can post ‘selfies’ of clients who come to your salon for haircuts and beauty treatments and start conversations as their friends and followers get a peek of their new look.
Joining and participating in groups
Join salon and beauty related groups that could be local, regional or national. Participation in these groups will make you more visible and raise your business profile. However, keep in mind that you will be sharing relevant and useful information and not indulging in business promotion.
Make use of LinkedIn Ads
You can choose one of the three options for promoting your salon business through LinkedIn ads. They are using sponsored content, sponsored Inmail or text ads. Sponsored content helps your target audience to get brand updates, sponsored inmail enables sending of messages to your target audience and text ads enables your target audience to view your ads as they use the platform.
Key Takeaways
Build a Value Bank: Effectively communicating and connecting with people through your LinkedIn page is very important. This will help you to build your value and establish trust for your brand. Once you gain the trust of people you will see that they will be the ones marketing for your salon and beauty business. Build a value bank; it is of great significance.
Connect with an objective in mind: Connecting with people on LinkedIn to develop a big-size following will yield no results. You have to develop connections keeping in mind the objectives and goals of your business for the present and the years to come. So keep focusing on your ideal clients.
Target Your Audience with Paid Ads: Market your services to key persons, influencers and decision makers. You can actually select the criteria for target audience to make your ad effective. For this, make use of the demographic data based on their profile- company name, seniority etc. You can then nurture your leads and convert them into paying customers.
Put in some efforts on LinkedIn and then see how it helps to put your salon and beauty business ahead of the pack!