The fitness industry today is blooming, as more and more people realize the importance of having a healthy lifestyle. People try to eat healthily; they start working out, join gyms and fitness centers and also follow different diets. However considering the high quit rate which is just a matter of few weeks, the industry is forever challenged to keep the folks constantly motivated. But how?
Enter Social Media. Fitness and diet pages on social media are becoming popular day by day. Although creating a page and posting content is not rocket science, but to keep the communication more strategic to brand’s objective and relevant to its audience so they remain interested, is definitely the key to achieving your social media marketing goals. Here are some tips that you can consider to keep your fitness page interesting and growing.
1) Diet and Fitness Tips
The main objective of people following your account is because they want to be educated, they want to learn new things and be informed about what they are doing wrong. They want your domain expertise. Post all you can about diet plans, weight gain plans, weight loss plans, how to avoid an injury or also how to correctly perform an exercise.
2) Workout Videos
Share your clients’ workout videos. Show people what they can do, not just in a gym with the equipment, but also at home on a yoga mat. Through these videos introduce new workouts to be looked upon by your followers. Show them what they might be doing wrong in their routine through these videos.
3) Relate Posts to Celebrities
The best way to get your audience interested in your content is to relate it to celebrities. People desire to be like the people they admire, hence, posting celebrity routines or videos of them working out can pull a lot of viewers for you. Also posting some motivational quotes said by celebrities who are fitness idols would also help your page to grow.
4) Client Testimonials
This is the most crucial type of content that you would be posting on your social media. Don’t be afraid to show off your clients’ progress, give them shout-outs, post before-after images. This will help you to gain the trust of your audience and also improve your client base. People will start trusting you and your routines if they see the progress that your clients are making.
5) Run Contests and Polls
Everyone likes a bit of healthy competition. Keep some light-hearted contests which would be engaging for the audience. Put prize up for grabs. Arrange a contest where the contestants can upload some fitness-themed photo or video of themselves where they tag your page.
Once in a while, run a poll on your social media where your followers can vote on whether they like the content that they are viewing or would they like to see something new. This will make them feel involved in the running of the page. Make sure you appreciate them giving you their feedback.
6) Post Motivating Photos
The main objective of your social media should be to get into your viewers’ minds, to get them to view your profile more. This can be done by posting a string of motivational posts along with quotes that encourage them to get off their couches and hit their gyms. Adding a sprinkle of humour or posting memes occasionally is also a good option to keep the fun rolling. There’s a good chance that these motivational posts and memes can go viral.
Social media platforms today is the biggest and cheapest medium for marketing, especially if you are into a businesses that deals with the end consumers directly, such as fitness and health industry. Strategic application of the above tips has a potential to raise your business from being just ‘a neighborhood fitness center’ to a globally known brand.