Author: admin
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Fuelling fashion with Facebook
To increase brand awareness, the clothing brand moved from relying on Page post engagement with broad targeting to using video and carousel ads aimed at specific ages, demographics and interests. 20% lift in ad recall 50% lower cost per conversion 2X increase in video reach
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A fresh approach to meals
The fresh meal delivery company used the collection ad format to creatively showcase its new menu, achieving a 15.6X return on ad spend. 15.6X return on ad spend 16% increase in conversion rate 10% lower cost per action compared to the previous month
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Growing a business on Facebook
Since using Facebook Ads, the online retailer has grown from a 2-person online startup to a company with a thriving e-commerce website and 19 offline stores across Malaysia. 70% increase in website traffic within one month of using carousel ads 45% increase in sales within one month of using carousel ads 50% higher conversion…
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Better Late Than Never! – Push Your Business to New Heights with Digital Marketing Strategy
The policy of ‘wait and watch’ by businesses for new ideas and concepts to be accepted in the realm of marketing is highly incorrect in today’s age. Increasing awareness of your brand in a big way through maximum consumer engagement is possible via the Digital Marketing Strategy. However, building relationships over social media takes…
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Companies Need To Get a Sense of Humour
All customers like to see the human side of your business on the social media. And why not? Best bonding can be established with the customers only if businesses can showcase their human side to them rather than being a mere customer desk support. How can this human aspect be shown by brands? By making…
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Patience- A Much Needed Attribute to get results from SEO & Social Media
The crux of any marketing strategy is generating maximum consumer interest. So, if an online business is capable of attracting and engaging visitors such that they get converted into sales then it is said to have achieved a great success on the Web. How does this happen? The answer to this does not lie in…
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Content is King- Today, Tomorrow and Forever
Content marketing has never been as important as it is today. It is at the front of all the digital marketing strategies and will continue to remain so for many years to come. It is undoubtedly the king in the world of web marketing, now and forever!
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Relevance of Keywords on your website: Think what your users are going to type
Use of relevant keywords on your website drives targeted traffic to your site free of cost and hence they become an item of vital importance for any online business. Use of right set of keywords at right places enable businesses to skyrocket their online sales in no time. But, what constitutes ‘relevant keywords’?
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Three ways to get your startup noticed on social media
Here are three features on the three most popular social media platforms that you might like to try out this year. 1. Publish on LinkedIn It’s not just Influencers who can post to LinkedIn anymore—we all can. In fact the beauty of posting an article to LinkedIn is that you already have an existing audience…
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Template Website Design vs. Custom Website Design
In today’s world of digital marketing, every business owner yearns to have a great website as he feels that a strong online presence will guarantee him success. While designing a website, there are two options available to him, hosting a template website design or obtaining a customized solution for his website. Each of the options…