Tag: facebook benefits
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Banking better leads
The bank used lead ads with context cards for the first time to capture better quality leads on a larger scale. 15% lower cost per lea 40% increase in leads in 6 months
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Launching a new line of products
The Indian smartphone case retailer used Facebook and Instagram to launch a new range of products in its online store, boosting traffic to its website and increasing sales by 3X. 3X increase in sales 2X return on ad spend 35% of total revenue came from Facebook alone 40% decrease in re-targeting cost per click
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Emptying the wardrobe
The Indian fashion rental service used Facebook and Instagram to attract the right customers to its new business, decreasing the cost per acquisition by 8X. 8X decrease in cost per acquisition with dynamic ads 2X decrease in cost per acquisition with Custom Audiences
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Fuelling fashion with Facebook
To increase brand awareness, the clothing brand moved from relying on Page post engagement with broad targeting to using video and carousel ads aimed at specific ages, demographics and interests. 20% lift in ad recall 50% lower cost per conversion 2X increase in video reach
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A fresh approach to meals
The fresh meal delivery company used the collection ad format to creatively showcase its new menu, achieving a 15.6X return on ad spend. 15.6X return on ad spend 16% increase in conversion rate 10% lower cost per action compared to the previous month