Enquire Now

Craft Enterprises Case Study

Webzsol > Craft Enterprises Case Study
About the Client

About the Client

Craft Enterprises is a Mumbai-based company specialising in corporate gifting, business gifting and branded promotional merchandise. The company serves corporates, HR teams, marketing departments and procurement managers looking for reliable gifting partners for:

The objective was to build a strong inbound lead channel from Google by ranking Craft Enterprises for high-intent corporate gifting searches in Mumbai.

About the Client

Webzsol’s SEO Strategy

Webzsol has been Gala’s SEO partner for over 20 years, making this one of
the longest-running digital partnerships in the Indian B2B manufacturing space

High-intent
keywordson Page 1
0 +
Growth in organic
traffic
0 %
Core gifting
keywords ranked
0 +
Employee kit
keywords added later
20- 0
Challenge

The Challenge

In the corporate gifting industry, buyers rarely search for company names.

They search by:

Before structured SEO:

The company needed to be found at the moment corporate buyers were actively searching for gifting partners.

Success Stories

The Solution

Webzsol implemented a location-focused, intent-driven SEO strategy.

1. Core Keyword Dominance

We prioritised ranking for commercially valuable keywords, including:

These are high-intent keywords used by corporate buyers ready
to engage.

2. SEO-Optimised Service Architecture

The website was structured so Google clearly understood:
Craft Enterprises = Corporate & business gifting specialist in Mumbai

This included:

Internal linking focused on gifting services

3. Expansion into New Revenue Segments

After achieving strong rankings for core gifting terms, Craft Enterprises expanded into: Employee joining kits

Webzsol immediately created and optimised SEO pages for this segment, resulting in:

This ensured SEO directly supported new business growth areas.

Result

The Result

Within one year:

Today, when companies search for corporate gifts, business gifts, promotional merchandise or employee joining kits, Craft Enterprises consistently appears on Page 1, generating steady inbound enquiries.

This is SEO done as a business growth engine,
not just a marketing activity.

SEO Journey

Ready to Start Your SEO Journey?

If you’re planning to expand your business online and want consistent, long-term results, our SEO experts are ready to help.