The Online Presence of the Chemical Industry: An In-depth Study

This blog is your foray into the world of SEO and how it impacts chemical businesses across the world. While there are numerous methods of online marketing and SEO and different ways in which businesses can get the right kind of exposure, when you are in a niche industry like the chemical sector, you need unique marketing ideas to get a grip on the web. The information that you find here will help you understand some of the below mentioned details:

• What the Chemical industry is, how it is segregated and how the different segregation can be targeted by way of SEO and online marketing.
• How SEO helps and why so many businesses are using the SEO techniques.
• The different SEO techniques that work for the chemical industry that you may not have known about.
• How Google AdWords helps your business and why the investment makes sense.
• Tricks to use the social media to the advantage of your business and leveraging the various platforms.
• This blog will serve as your one stop solution to all the information you need about SEO, online marketing and having a substantial web presence when you need your chemical business to get noticed by the people that matter.
• You can also leverage the wonders that SEO offers by placing your trust in us and getting the best SEO packages for your chemical business.

Introduction:

1.1 The Role of the Internet in the Modern Business World

The importance of the internet is ever growing and people are seeking all sorts of help and information from the resources available online. Right from personal needs to running a business, everything in the modern times relies greatly on the web. There are businesses that seek to network with other businesses online, especially now in the times of the COVID-19 pandemic. B2B is also moving largely online because of the benefits that online communication and functioning offers. Businesses can easily keep in constant touch with other commercial entities; share and store information with ease and most importantly reach out, network and advertise their businesses widely without having to spend a great deal of capital

1.2 The Chemical Industry and How SEO Influences its Success

There are lots of players running businesses in the various streams of the chemical industry which range from bulk chemicals to specialty chemicals, agro and petrochemicals. While there is a wide demand for all sorts of chemical products in India as well as in foreign countries, the demand for specialty chemicals is particularly high. The reason for the high demand of specialty chemicals is that it drives the working and manufacturing processes of other industries. Every day, routine products such as cleaning agents, cosmetics, paints, food additives and more make use of specialty chemicals which drives the demand. However, it is also true that the supply of these chemicals is also high, which is why you need to rise above the competition and cater to the demand. In the present circumstances, one of the most practical and effective ways to get your business noticed is with the help of online advertising and SEO.

Access to the internet and smart phones has gotten extremely widespread especially in the last half decade. Right from people in the most rural regions of India to the people living in major bustling metros like Mumbai now have access to the web.

This means that people now use the internet to find verifiable service providers and product suppliers online. For any business to rise above competition and get noticed, it is important to employ tools like SEO or search engine optimization. As the term suggests, SEO is all about appearing ahead of the others in search results on the web. SEO is a virtual marketing tool that has proven to be beneficial for all sorts of businesses because the most basic thing that any person does online is searches through results on search engines. Businesses that leverage SEO techniques for their ventures tend to have better traffic on their websites and higher traffic automatically increases the chances for attaining more business

While it is true that all businesses benefit by the use of SEO techniques, the industries in the chemical sector can get a better edge by using the help of SEO experts or agencies. Important reasons why the chemical businesses need SEO include:

• Because, it opens up a level playing ground for those ventures that cannot just yet spend on high end marketing activities.
• It can provide the right kind of jump start to the businesses that are still in their early days
• It is also beneficial for the older players in the chemical industry because they can get a chance to showcase all their milestones and achievement without having to pay exorbitant advertising fees.

A Statistical Study:

When in doubt, trust the numbers!

If you are wondering how the chemical industry is functioning, how it is faring online and what you need to be prepared for in the arena of the chemical business, you need to ensure that you are aware about the numbers and the statistics that relate to the industry. Knowing the numbers also helps you in understanding the amount of help needed in bringing your business to the fore with the help of SEO.

• - In India alone there are manufacturers that produce more than 80,000 types of chemical products and
• - The amount of chemical and petrochemical production was nearly fourteen thousand metric tonnes, which means that the number of chemical companies is unimaginably large.
• India is currently the 12th largest chemical products manufacturer in the world and the various industries in the chemical sector are set to experience a growth rate of 7.5% to 8% annually.
• - India is also one of the major exporters of chemical products including pesticides, naphtha and sodium nitrite as per certain claims.
• - The value for the specialty chemical industry in India is close to $32 billion and the sector’s estimated growth in demand is about 12%
• - In a vast country, full of opportunities like the USA, chemical manufacturing takes up about 15% share of the entire manufacturing arena.
• Beating such an enormous volume of competition takes up a great deal of expertise which is why you need to hire the best SEO specialist to rise on top when it comes to online search results.

2.1 The Impact of SEO in Numbers

Fact is that SEO is a huge driving force for businesses across the globe and a lot of ventures have able to scale up through the ranks with the use of digital marketing and particularly search engine marketing techniques. Here is a list of statistical facts that make a good argument in favour of SEO:

• - When a search is run on search portals, 32% of the clicks are for the search results that appear number 1 on the first search result page.
• - Reports suggest that there are 7 billion searches run on search engines in a day and a regular internet user runs an average of 4 internet searches every day.
• - Reports suggest that there are 7 billion searches run on search engines in a day and a regular internet user runs an average of 4 internet searches every day.
• - Searches for businesses or service providers comprises of 46% of all searches
• - Out of all searches that are run, looking for businesses or service providers, nearly 28% result in business conversion for websites online
• - It is also suggested by studies that 75% of people running a search do not look beyond the first page of a search result

In addition to the facts of SEO, it is important to understand that the demographics of India are greatly tilted towards the younger ages. This implies that a lot of people in the purchase and managerial positions in companies are the ones that are already accustomed and hooked to using internet for getting in touch with other businesses, which implies that it is imperative for all entities in the chemical business to have a substantial presence online for grabbing the right opportunities.

3) SEO Strategies & Plans:

Pursuing Search Engine Optimization with the help of digital marketing experts is important if you want to make the most of your online presence and stay ahead of competitors in the chemical industry. The right SEO consultants can help draw up a plan for your online advertising and creating a roadmap for the digital marketing of your business. There are numerous ways in which experts can help you in managing your SEO strategies.

3.1 Social Media Marketing:

While regular businesses make use of the generic platforms online, niche businesses like specialty chemicals need to have unique social media marketing strategies chalked out for them. In order to be able to get in touch with B2B entities, it is important to make sure that relevant paid and unpaid platforms are tapped for leads and connections.

Using platforms like LinkedIn can help in ensuring that professionals from various industrial units are contacted for creating business prospects and relationships. It is also possible to create paid accounts on the business and professional networking site to make sure that you have access to the most advanced networking tools on the platform.

Reaching out to other businesses with the help of platforms like Facebook groups and boosted ads can also prove to be an effective method of online marketing for the specialty and other chemical industries.

Content Marketing: Marketing with the help of content is something that is extremely useful when you want to ensure that your website gets picked by the Google algorithm to place you on top of search results.

The formulation and use of buyer persona and understanding the need of the potential client is of key when you are using the direct marketing method or the content marketing method. Professional marketing experts can help you build a persona, understand the demands, strategize in line with the demand and execute marketing plans.

When you have a great amount of informative, factually correct, engaging and original content to back your business you can be sure about Google doing its best to drive business your way. When you are into the world of B2B marketing like in the chemical and specialty chemical business, you need to make sure that you have content that you can flaunt. Niche areas and businesses have a lot to teach to the world and that can be done with the help of content marketing. While you are at it, you also get to enjoy attention from the right people and get contacted by business teams that want to establish commercial relations with your venture.

You can use all sorts of content type right from blogs and articles to images and videos to put your point across to your target group. Blogs and articles help direct business seekers to your website and get in touch with you and other types of content ensure that your social media handles and pages are leveraged enough to get people to contact you for business. While content is omnipresent, you need to ensure that you streamline the resource and put out the stuff that the people want to know about using the buyer persona as the focal point in all your efforts.

Personal Connections: Finally, one of the most useful ways to run a successful B2B model business like the chemical business is to create personal connections on the web and reach out personally to the people that matter. An effective way to reach out to the right people is with the help of emailers.

Being able to get in touch with other businesses and their representatives without landing into their spam section is something that takes skill and technique. You need to make sure that you keep your communication clear, interesting and worthy enough to respond to.

Even if a single or a couple of emailers do not bring you immediate business, you can be sure about creating an impression on the minds of the readers and earning a recall value for yourself and your venture.

Contacting relevant professionals through LinkedIn and getting in touch with them through the personal messaging service is one more method of personal marketing. Leveraging personal connections in a B2B scenario is extremely important because unlike B2C, the buyers do not have the freedom to make impulse purchase decisions. You need to ensure that you are in close contact with your potential business partner to be able to get the business from them when the need arises.

4) Conclusion:

As we conclude, it is important to understand where SEO is likely to take B2B business models such as the chemical industry in terms of growth and business results. In the modern times, everyone stands to achieve results when an effort is made for an online presence, which is why giving it a try should be on all marketing teams’ agenda. In unprecedented times like in the middle of the COVID-19 pandemic, the need and the value of internet and online connections has increased manifold. Almost everyone in the business arena is online and it is important to ensure that you are able to find a noticeable spot for yourself among the crowd.

4.1 Potential of SEO in the Chemical Industry

When it comes to the chemical and the specialty chemical industry, it is important to realise that most people that are stakeholders in doing business either as buyers or sellers, everyone is online. People are either selling their chemical products online or buyers are seeking chemical manufacturers to tie up with. While the concept of establishing business relationships online is fairly new, it is bound to take off in the very near future. Restricted social life and movement will make it more and more important for people to get online, if they are not already there, so that no one loses a business opportunity.

The age demographic of the people in buying positions also plays an important role in bringing more B2B entities like chemical businesses online in a big way. When younger people have purchase and decision making powers, they are bound to look online before making a final decision. It is because of such factors, that it is natural for online mediums to become highly important and popular among various types of business models.

4.2 Why Expert SEO and Digital Marketing Services Are the Need of the Hour

While the possibilities online seem endless and the need for SEO is inevitable, it is also important to have the right SEO experts working for your venture. With a great number of advertisement and promotion resources available online, you need the help of an experience agent to help you understand the nuances of digital marketing.

The experts can help you in figuring out and implementing an online marketing strategy that will work for your business.

Hiring an expert is all the more important for business models like the specialty chemical business because they need to sell to other business units and not to the end users. Reaching out to other businesses to sell your product online takes added effort and unique marketing methods, which only the most learned and experienced digital marketing teams can provide.

The experts help you reach out to:

• - Those that need you and are actively looking for you;
• - Those that know they need your help but don’t know you;
• - And, those that don’t know they need your help but can do turn out to be potential business providers.

Therefore, when you decide to get online and want to make sure that you have a substantial and impactful presence on the web, all you have to do is to hire the right digital marketing agency and get your online game on.

Your chosen set of experts can help you in not only creating the right presence online but also help you in ensuring that you actively get in touch with people that are prospective business providers. The online arena is a two way game and a quiet moment on the web can end up causing you losses. With the help of the right experts you can choose to remain constantly active and visible online so that other businesses can get in touch with your venture whenever the time is right for them.

All you need to do now for finding business success on the web is to find the best digital marketing experts and ask them to work out a marketing strategy for your business.

We at WebzSol have the treasure of knowledge and reinforce it with the experience that we have gained through the years to help you reach your SEO and online marketing goals, to eventually make your own unique mark in the chemical business online. Get in touch with us now to know how we can help!