Search engines and services, such as Google or Overture, provide listings on a per-bid basis. If you place the highest bid for a specific keyword or set of keywords, then you rank number one in these paid listings. It is the fastest growing segment of online advertising. According to Forbes Magazine, by the year 2008, companies will spend $8 Billion a year on PPC advertising. Pay Per Click (PPC) is an advertising model in which the advertiser pays for every click-through that takes visitor to its website. In return, advertiser gets relevant traffic on its website that it can use to promote its business online.
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